What does CRM System Stand For?

What does CRM System Stand For?
August 06 12:57 2018 Print This Article

The clearest answer to the question above can be given if we review the tasks that can be solved by CRM. You also can check the descriptions of existing CRM systems https://www.bpmonline.com/crm/what-does-crm-system-stand-for.
Storage of contacts of clients and history of activities
This simple and primitive function of CRM allows storing contacts and other useful data in one place. Which gives an opportunity to synchronize data easily and get an access in a prompt way.
In addition to contact information (a full name, phone, e-mail) there are stored: the history of relations with clients, the letters sent and received, the phone calls with records, paid or unpaid bills. Therefore the new manager will be able to get all the necessary information quickly.
Security issues are also solved. Despite from the Excel which can be copy-pasted on the USB storage or sent away, it is not so simple to retrieve contacts from CRM. In case of dismissal, you just disconnect the employee from the system and all practices remain in your company.
Monitoring of Operation of Managers
In case of the correct setup of Customer Relationship Management System all communications with clients register in its interface thanks to what, it is possible to trace how qualitatively there is an operation of managers with clients:
● Listen to records of telephone conversations and assess manager’s communication skills.
● View correspondence.
● Track the transactions view their statuses.
Incorrect implementation of CRM-system assumes setup of scenarios of operation with clients during the transaction inference.
For example, we know that at the initial stage of the transaction the manager shall:
● carry out telephone conversation with the client;
● take from it input data;
● connect the client with the technical department;
● send the client the letter with an offer.
These are simple scenarios, and there can be implemented more complicated ones if needed. And the way the stages of the scenario are executed can be monitored via the CRM system.
In CRM-system it is possible to set up reminders which will inform the manager about the next steps and allow you to evaluate the previous ones. The manager even should not think, he has just to execute arriving tasks.

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